By the mid-1980s, the Waterbed Manufacturers Association reported roughly $2 billion in annual sales. It’s been 50 years since Hall initially designed a waterbed for a thesis project at San Francisco State University. With materials unavailable in waterbeds’ heyday, Hall said, “it’s been kind of fun to reimagine all the things to make the design better.” “Seeing a thing undulate like they did in the early 1970s, people looked at it and said, ‘Well, this is an interesting ride,'” Hall said. They’ve traded product names Hall used in the 1970s such as The Pleasure Pit and Pleasure Island for the sober-sounding Firm and Pure models. Workers assemble the Afloat water bed at the factory in Corona, Calif. They range from about $2,000 to $3,300 - adjusting for inflation, about the same cost as a waterbed in 1975. Koenig, whose furniture store chain started as Waterbed City in 1971, has joined with Hall and former waterbed manufacturer Michael Geraghty to form Tamarac-based Hall Flotation, which produces the Afloat waterbeds. Hall fully agrees that health benefits are an Afloat’s main selling points.īut he says he also told Koenig, “Come on, we can’t be boring!” We’re selling better sleep, more comfortable sleep, temperature control,” Koenig said. He’s not selling nostalgia, and he doesn’t bring up waterbeds’ notorious reputation until he’s asked point-blank about it. In the City Furniture showroom in Tamarac, a sign promises Afloat mattresses are “not your parents’ waterbed.” Koenig flops onto one, describing how it contours to his physique while also fitting into standard bedding and stylish bed frames. They aren’t the ones who joke that millennials claiming to have never seen a waterbed likely were conceived in one. Talking about temperature-control innovations and health-conscious consumers, inventor Charles Hall and City Furniture CEO Keith Koenig don’t sound like wild and crazy guys. Waterbeds still elicit a wink, wink, nudge, nudge whenever they come up in conversation - but two pioneers of the industry in the United States are hoping to generate a new wave of popularity for the old furniture concept by using a wholesome new pitch. Labor Day retail sales 2022: What clothing, furniture, auto deals to watch for
Need a new rug? We got you (and your floor) covered The 10 best bar stools you can find on Amazon in 2022 These are hands down the best Amazon Prime Early Access Sale deals on furniture
0 kommentar(er)
